About Alberto Botero

Alberto Botero is the originator of the IAMPR framework and the author of Thinking in Images: A Path to Being.

For much of his life, he was trying to understand something that seemed surprisingly difficult to explain:

Why can thoughts, memories, and emotions feel more real than reality itself?

That question eventually became a lifelong exploration.

Through decades of conversations with clients, certain observations began appearing again and again.

People often understood their story.

They knew what had happened.

They knew what they feared.

Yet the experience itself frequently continued.

Those observations led to the development of IAMPR (Identity Awareness and Memory Perception Redirect), a framework that explores how experience is organized and what happens when that process becomes visible.

Today, Alberto continues to write, teach, and work with individuals interested in identity, perception, emotional memory, and a question that has guided much of his work:

Why do thoughts, memories, and emotions often feel so immediate, so urgent, and so personal?

And what becomes possible when they are no longer experienced as who we are?